Introduction

Join our three-hour course supported by a webinar and discover how you can use Google Business Profile to maximise your business’s performance in local search. 

With the increasing use of mobile devices, Google Business Profile listings are often the first point of contact for users searching for local businesses on their phones. Having an optimised profile ensures you capture these potential customers.

Many businesses, especially smaller ones, do not take full advantage of Google Business Profile. By optimising and actively managing your profile, you can gain a competitive edge in your local market.

About this course

Google Business Profile is an essential tool for any business that wants to get more visibility in local search. Google Business Profile listings appear prominently in local search results and on Google Maps. When someone searches for a specific type of business or service in a particular location, having an optimised Google Business Profile increases the chances of your business appearing in the top results. Optimising your Google Business Profile can help your business show up in the “Local Pack” or “3-Pack” of search results, which can be a game-changer for local businesses.

What you will learn in this Google Business Profile course

Why Google Business Profile matters

1. Understanding the significance of local search
2. How Google Business Profile impacts your online presence

Setting up a Google Business Profile for your business

1. Step-by-step guide to creating a new profile or claiming an existing one
2. Tips for completing your profile comprehensively
3. Best practices for writing a compelling business description
4. Adding accurate contact information, including NAP consistency
5. Uploading high-quality photos and videos
6. Showcasing your products or services effectively
7. Branding guidelines for consistency

The role of Google Business Profile in improving your local SEO

1. The relationship between Google Business Profile and Google Maps
2. How does Google decide which local businesses to feature?
3. Tips for improving your local search ranking
4. Leveraging the “3-Pack” to your advantage

Effective use of Google reviews

1. The importance of customer reviews
2. Strategies for generating and managing reviews
3. How to respond to reviews, both positive and negative

Advanced strategies and features

1. Product listings and online ordering
2. Leveraging Google Q&A and Messaging
3. Posting your news and events on your Google Business Profile

• Total Duration: 3 Hours (180 Minutes).
• Format: Interactive workshop with a webinar component 2.

Core Objective: To master the technical architecture and narrative strategies required to dominate the 2025-2026 local search ecosystem