Foundation of Digital Marketing and E-Commerce

Foundations of Digital Marketing and E-Commerce: Course Overview

The “Foundations of Digital Marketing and E-Commerce” course is designed to provide learners with the key concepts, strategies, and tools needed to succeed in the digital marketing and e-commerce space. Ideal for beginners, business owners, and aspiring digital marketers, this course covers everything from understanding digital marketing fundamentals to setting up and managing online stores. Participants will gain practical insights on how to drive traffic, engage customers, and increase sales through digital channels.

Key Learning Objectives

• Understand the core concepts and components of digital marketing and e-commerce.
• Learn how to create an effective digital marketing strategy.
• Explore key digital marketing channels, such as SEO, content marketing, social media, email, and paid advertising.
• Learn how to set up and manage an e-commerce website.
• Understand how to analyze data and measure the effectiveness of digital marketing efforts.

Course Outline

1. Introduction to Digital Marketing and E-Commerce
   • Overview of digital marketing and e-commerce: definitions, trends, and importance.
   • Key components of a digital marketing strategy.
   • How e-commerce has transformed the business landscape.
2. Creating a Digital Marketing Strategy
   • Setting clear business objectives and goals for your digital marketing efforts.
   • Identifying your target audience and creating buyer personas.
   • Crafting a unique value proposition and messaging for your brand.
3. Search Engine Optimization (SEO)
   • Understanding SEO and its importance in driving organic traffic.
   • On-page and off-page SEO techniques to optimize websites and content.
   • Keyword research and using SEO tools to improve search engine rankings.
4. Content Marketing
   • Creating valuable content that resonates with your audience (blogs, videos, infographics).
   • Content distribution strategies to increase reach and engagement.
   • Building a content calendar and measuring content performance.
5. Social Media Marketing
   • Overview of popular social media platforms and their roles in marketing.
   • Creating effective social media campaigns and strategies for engagement.
   • Using social media analytics to track performance and adjust strategies.
6. Email Marketing
   • Understanding the role of email marketing in customer acquisition and retention.
   • Building and segmenting an email list.
   • Designing and automating email campaigns for maximum impact.
7. Paid Advertising and Online Campaigns
   • Introduction to pay-per-click (PPC) advertising and paid social media campaigns.
   • Setting up and managing campaigns on Google Ads, Facebook, and Instagram.
   • Measuring the success of paid campaigns and optimizing for better results.
8. E-Commerce Setup and Management
   • Overview of e-commerce platforms (Shopify, WooCommerce, BigCommerce, etc.).
   • Setting up an online store: product listings, payment gateways, and shipping.
   • Managing inventory, processing orders, and customer service in e-commerce.
9. Data Analytics and Measuring Success
   • Introduction to web analytics tools like Google Analytics and social media insights.
   • Understanding key performance indicators (KPIs) for digital marketing and e-commerce.
   • Using data to improve your digital marketing campaigns and e-commerce sales.
10. Capstone Project

• Develop a digital marketing plan for a business, including SEO, social media, email campaigns, and paid ads.
• Set up an e-commerce website for a product or service and optimize it for conversions.
• Present the strategy and website to peers for feedback and refinement.

Key Skills Acquired

• Strategic planning and execution of digital marketing campaigns.
• Knowledge of SEO, content marketing, social media, email marketing, and paid ads.
• Ability to set up and manage an e-commerce website.
• Data analysis and performance measurement to improve digital marketing and e-commerce outcomes.

Target Audience

This course is ideal for:

• Entrepreneurs and business owners looking to build or improve their online presence.
• Aspiring digital marketers seeking foundational knowledge in digital marketing and e-commerce.
• Individuals interested in transitioning into digital marketing or e-commerce roles.

By the end of this course, learners will have the skills to design and implement effective digital marketing strategies, create valuable content, manage social media and email campaigns, and set up and run e-commerce websites that can drive sales and business growth.