Business Skills & Entrepreneurship
The Business Skills & Entrepreneurship Course is designed to empower aspiring entrepreneurs, startup founders, youth, women, SME owners, and social innovators with the knowledge, skills, and mindset needed to launch and grow successful ventures. It combines practical business foundations with …
Overview
The Business Skills & Entrepreneurship Course is designed to empower aspiring entrepreneurs, startup founders, youth, women, SME owners, and social innovators with the knowledge, skills, and mindset needed to launch and grow successful ventures. It combines practical business foundations with specialized strands that address the unique needs of youth and women entrepreneurs, ensuring inclusivity and relevance.
Participants will gain hands-on experience in business planning, financial management, marketing, leadership, and innovation, while also learning how to navigate legal requirements and embrace sustainability in their enterprises. Whether you are a student with a big idea, a woman looking to overcome barriers in business, or a small business owner aiming to scale, this course provides the tools and confidence to thrive in today’s competitive and dynamic marketplace.
By the end of the program, learners will have developed a viable business plan or prototype, mastered essential entrepreneurial skills, and be prepared to pitch their ideas to investors, mentors, or stakeholders.
Course Objectives
This course aims to:
- Develop an entrepreneurial mindset that fosters creativity, resilience, and problem-solving.
- Equip learners with essential business management skills such as planning, finance, marketing, and leadership.
- Strengthen participants’ ability to manage money, access funding, and maintain sustainable cash flow.
- Provide strategies for branding, digital marketing, and sales growth in a competitive market.
- Introduce legal, compliance, and intellectual property essentials for protecting and scaling a business.
- Empower women and youth entrepreneurs through targeted strands that address their unique challenges and opportunities.
- Promote sustainable and socially responsible business practices aligned with global trends.
- Guide learners in creating and pitching a viable business plan or prototype to potential investors, mentors, or partners.
Curriculum
Curriculum
- 10 Sections
- 20 Lessons
- 8 Hours
- Module 1: Foundations of EntrepreneurshipEntrepreneurship is more than just starting a business, it is about identifying opportunities, creating value, and solving problems in innovative ways. In today’s rapidly changing world, entrepreneurship has become a key driver of economic development, social impact, and personal growth. This module will equip learners with a clear understanding of what entrepreneurship entails, how to spot and validate viable opportunities, and the mindset required to succeed in the entrepreneurial journey.3
- Module 2: Idea Generation & Opportunity RecognitionThis module focuses on helping learners develop and refine viable business ideas. They will learn where opportunities come from, how to generate creative solutions, and how to test whether an idea is worth pursuing. By the end of the module, each learner will have a business idea draft to carry forward into later modules.3
- Module 3: Business Communication & Soft SkillsThis module explores the essential communication and interpersonal skills every entrepreneur needs. Business success is not just about having a good product; it is equally about how you communicate, negotiate, and build relationships with customers, partners, employees, and investors. Learners will understand the importance of professional communication, effective listening, negotiation, and networking in building and sustaining a business.3
- Module 4: Finance & Money MattersFinancial literacy is the backbone of sustainable entrepreneurship. This module introduces learners to the essentials of business finance, budgeting, record keeping, funding, and financial decision-making. Entrepreneurs will learn how to plan, manage, and grow their money responsibly, while avoiding common financial pitfalls.3
- Module 5: Marketing & Branding for EntrepreneursThis module equips learners with the knowledge and tools to promote their businesses effectively, attract customers, and build strong brands. Entrepreneurs will learn the fundamentals of marketing, how to identify and reach target customers, and how to use both traditional and digital strategies to grow their visibility. Branding, the identity and personality of a business, will also be emphasized as a long-term investment in business reputation and customer loyalty.4
- Module 6: Business Growth & SustainabilityThis module focuses on how entrepreneurs can expand their businesses strategically and ensure long-term survival. Starting is one thing, but sustaining growth in competitive environments requires planning, innovation, adaptability, and ethical practices. Learners will explore growth strategies, customer retention, operational efficiency, innovation, partnerships, and sustainability practices.3
- Module 7: Innovation & Technology in EntrepreneurshipThis module explores how innovation and technology empower entrepreneurs to build smarter, more efficient, and more competitive businesses. Learners will understand the role of digital tools, emerging technologies, and innovative thinking in business success. From mobile apps to artificial intelligence, this module shows how entrepreneurs can leverage tech to create value, cut costs, expand markets, and future-proof their businesses3
- Module 8: Business Ethics & Responsible EntrepreneurshipThis module emphasizes the importance of integrity, fairness, social responsibility, and ethical decision-making in entrepreneurship. Learners will explore how businesses can make profits while respecting customers, employees, communities, and the environment. Ethical businesses build trust, long-term relationships, and sustainability, which are as important as financial success.3
- Module 9: Leadership & Management for Entrepreneurs3
- Final Part: Course Wrap-Up & Next Steps1
Students List
Course Features
- Lectures 20
- Quizzes 9
- Duration 8 hours
- Skill level All levels
- Language English
- Students 0
- Certificate Yes
- Assessments Yes