Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.

What you’ll learn

• Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
• Attract and engage customers through digital marketing channels like search and email
• Measure marketing performance through analytics and present insights
• Build e-commerce stores, analyze online performance, and grow customer loyalty

Course Series

1. Foundations of Digital Marketing and E-commerce
   Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
2. Attract and Engage Customers with Digital Marketing
   Recognize strategies to build brand awareness among potential customers
3. From Likes to Leads: Interact with Customers Online
   Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
4. Think Outside the Inbox: Email Marketing
   Understand how email marketing fits into a digital marketing strategy
5. Assess for Success: Marketing Analytics and Measurement
   Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
6. Make the Sale: Build, Launch, and Manage E-commerce Stores
   Explain what e-commerce stores and platforms are and how they work
7. Satisfaction Guaranteed: Develop Customer Loyalty Online
   Identify common strategies for building customer loyalty in e-commerce.
8. Accelerate Your Job Search with AI
   Uncover your skills and explore new career possibilities, with support from tools like Career Dreamer.